DrQuickLook™…In The Beginning…

June 26, 2012

DrQuickLook Dental Viewer

I get a lot of questions about the origins of DrQuickLook™.  The concept had been banging around in my head for about 10 years before it had the chance to become reality.  It was always the same scenario.  There I was with a patient who had a problem that could be easily explained with a quick visual – a quick look at the situation.  I had owned intraoral cameras but just couldn’t seem to integrate them into my practice.  When I wanted to use them, there was always an issue – not ready, not working, not in the operatory.  Not practical!  So I would do what thousands of dentists across the country still do – reach for the hand mirror.  I look back at those days and have a great appreciation for my patients who told me they could see what I was showing them when they really could see very little if anything at all.

Whether you have a fully integrated intraoral camera system or not, there is a place for DrQuickLook™ in every office.  As a backup or for situations where an image transported to the waiting room will make your day easier, its value can’t be underestimated.  I still use DrQuickLook™ every day.  My staff has gotten into the habit of using it on nearly every patient who has treatment.  The basics of ease of use, clear image and having one in each operatory have made it easy to integrate into the daily routine.  I now have patients who ask for a look at a tooth because they know about DrQuickLook™.  That’s progress.

The name always brings a smile to my fellow dentists as well as their staff.  The original idea was to use QuickLook but that name had already been trademarked and we wanted to add a professional hint in the name.  When my partner Vince suggested DrQuickLook™, I sat quietly trying to think of another name.  Over the next couple of days, we both proposed the name to a few people and it consistently brought out a positive impression.  Done deal!  It’s interesting seeing the name on the internet in a column detailing the product in a country half way around the world.